Our Story

After working in social media for newspaper giants Evening Standard,
the Telegraph and Metro for over 7 years, our director – Sally Biddall –
started a consultancy in 2020.

Within the first 18 months, Sally worked with some fantastic clients –
including CarGurus (US and UK), GoFundMe, Press Association, New
Statesman, WhatSpa, The Mirror and more.

Following this success, Dandelion Social was formed in 2022. Evolving
into an agency allows us to continue to provide high quality bespoke
services to an even larger client base.

Sally says “I learnt a great deal in my previous work – most notably
as Head of Social at the Evening Standard. But starting my own
company and working with brands has been the most rewarding
and transformative experience yet.”

Our Core Values

Amplify content

Our background is rooted in journalism. We understand the power of words and engaging visuals.

Nurture uniqueness

We believe in transparent, human conversation – there’s no ‘one-size-fits-all’ here.

Passion

Dandelion Social blossomed from passion; we love social media.

Champion diversity

Whatever your story, we want to hear it.

“Sally’s vast knowledge and understanding of the world of social media coupled with her endless energy and enthusiasm make her a seriously valuable asset to any company. She’s not only full of ideas, but is reliable and a safe pair of hands, too. It has always been a real pleasure to work with Sally.”

Deborah Arthurs - Editor at Metro.co.uk

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“Sally’s ability to deliver high-impact strategies, campaigns and communications is among the best. She also brings a great attitude and years of experience to every aspect of her work.”

David Tomchak - Editor and Project Director

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“Sally has now been working with us for over a year, and is a great asset. She consistently provides valuable insights and actionable suggestions that help drive audience growth and increased engagement across our social channels.”

Chris Knapman - Global Director of Editorial Content at CarGurus

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“Sally is absolutely fantastic at what she does! She’s strategic, creative and dependable. We rely on her as an extension of our team.”

Allison Conroy - Senior Brand Marketing Manager at CarGurus

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“I have had the pleasure of working with Sally on two occasions in two different mainstream publications, and it is fair to say I have adequate experience of the quality of her work.

Sally goes above and beyond to reach her goals and has proven time and time again that, not only is she a joy to work with, but is also a leading expert in the industry.”

Tobi Akingbade - Social Editor at JOE.co.uk

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